Comments on: Friday Rant – The Importance of Nurturing http://b2bsalespipeline.com/2008/03/07/friday-rant-the-importance-of-nurturing/ The pipeline lifeline for B2B sales Thu, 06 Aug 2009 01:51:46 +0000 hourly 1 http://wordpress.com/ By: Josh Miller http://b2bsalespipeline.com/2008/03/07/friday-rant-the-importance-of-nurturing/#comment-35 Josh Miller Fri, 12 Jun 2009 19:42:54 +0000 http://b2bsalespipeline.wordpress.com/?p=22#comment-35 Derek, Great write up. The closer your sales is to your marketing, the more effective you can be with marketing automation to best support the sales team...and ultimately acheive greater lead success. We provide a sales and marketing automation solution in the Franchise Industry and drive the same points across to our prospects / clients. Maximize user adoption, track the progress (or lack of progress and why) with leads, and allow your sales team to focus on hot prospects using marketing automation to keep a targeted spotlight on other areas of the funnel. Good stuff - thanks. Josh Miller Derek,

Great write up. The closer your sales is to your marketing, the more effective you can be with marketing automation to best support the sales team…and ultimately acheive greater lead success. We provide a sales and marketing automation solution in the Franchise Industry and drive the same points across to our prospects / clients. Maximize user adoption, track the progress (or lack of progress and why) with leads, and allow your sales team to focus on hot prospects using marketing automation to keep a targeted spotlight on other areas of the funnel.

Good stuff – thanks.

Josh Miller

]]> By: Derek Grant http://b2bsalespipeline.com/2008/03/07/friday-rant-the-importance-of-nurturing/#comment-5 Derek Grant Wed, 31 Dec 2008 19:21:34 +0000 http://b2bsalespipeline.wordpress.com/?p=22#comment-5 Darin, thanks for the comment. You are absolutely right. After 24 hours forget it -- close rates drop dramatically. The faster the follow-up the better in any kind of sale. Darin, thanks for the comment. You are absolutely right. After 24 hours forget it — close rates drop dramatically. The faster the follow-up the better in any kind of sale.

]]> By: Darin Dixon http://b2bsalespipeline.com/2008/03/07/friday-rant-the-importance-of-nurturing/#comment-4 Darin Dixon Wed, 31 Dec 2008 19:06:35 +0000 http://b2bsalespipeline.wordpress.com/?p=22#comment-4 With regards to new web leads, research is pointing towards immediate responses by sales or marketing by phone. There are some cases where you won't want to call immediately but for the most part, if your first impression is in line with your prospects interest, you need to call them immmediately. Contact rates and even qualification rates drop dramatically in both b2b and b2c if they are not called, according to a recent study by MIT and Kellog. With regards to new web leads, research is pointing towards immediate responses by sales or marketing by phone. There are some cases where you won’t want to call immediately but for the most part, if your first impression is in line with your prospects interest, you need to call them immmediately. Contact rates and even qualification rates drop dramatically in both b2b and b2c if they are not called, according to a recent study by MIT and Kellog.

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